Cinco De Mayo...and the Economy.
May 5 Cinco de Mayo…funny my last post was March 26th and I was on my way to Mexico. It took me a month to catch up and find the time to blog again. Now that I am ready to roll I look at the calendar and would you believe it is Cinco de Mayo. Hmmm…. I apologize for the side bar ranting but the irony did cross my mind and I felt like sharing. (If I had planned better I would have decided to blog about the Compass Hispanic Owned Businesses – seems a little too obvious now but if you want to check it out browse our data solutions page at www.cmsdm.com)
After I awoke from my Mexico slumber and unburied my desk from being gone I noticed a funny thing happening. It appears, ever so slightly, that the economy may in fact be starting to turn around. I say this with caution and yes I did knock on wood as well as spit on the ground (which wards off curses). Once all cylinders of the economy are moving there will be an influx of marketing again and the need for data will increase – all good news. But what the last few years have done is leave a wake of businesses that have closed their doors. Compass has a way to help marketers remove these businesses from their list of potential customers.
A business closes its doors every 3 minutes and a business moves locations every 5 minutes. Businesses move and change their addresses every day. As marketers it can be difficult to keep up. Compass now offers a solution for removing businesses that will not or cannot respond. The Compass Out of Business Suppression process can flag businesses that have closed their doors making your marketing efforts more targeted and improving your results. Compass Marketing, along with our data partners, have been compiling business data for over twenty years. Our databases are updated monthly resulting in approximately 1-2 million businesses being removed through phone verification/disconnects, opt-outs, verified closings and non-deliverable business records.
The Compass Out of Business Suppression file contains business dropped from our file for the following reasons: Phone disconnects – which make up approximately 70% of the suppressions file, move no forwards, opt-outs/please remove me from your database, vacant NCOA code returns, etc. Through the verification process Compass drops/suppresses approximately 1-2 million records a month. These dropped records make up our business suppression file.
Want more info…call or email us!
Happy Cinco de Mayo! 