Welcome to the first official blog for Compass Marketing Solutions! This is a very exciting time for Compass. We are fast approaching our 5th birthday and like all five year olds we have gone through many stages of development. This development led us to where we are today. Ready for a big boy and girl web site! For a peek at our baby book entries keep reading.
I think it is fair to say our first year can be compared to a baby’s first year. I’m not implying we spent our first year sucking our fingers or finding our belly buttons – although I’m pretty sure some of us did. But from the start we were eager to explore our new data world and explore other data worlds around us. Our sensory capabilities provided us with a clear distinction in our vision. The vision – to create quality data products applicable to not just creating lists but creating content. Content that could work in concert with new and exciting marketing strategies and technologies. The sky was the limit! Then the realization hit us that we first had to learn how to crawl, then pull ourselves upright on the couch and finally after many boo boos walk. The first year was exciting and at times the boo boos were painful.
Years 2-3 our vocabulary increased and stuttering, short sentences soon followed. Compass increased its product offering (The Pre Mover File was mastered in our second year), added experienced staff, and branched out beyond domestic products to Canada. We made many new friends at the data playground and even lived through a bully or two. Compass showed pride and pleasure in our new accomplishments much like an actual 3 year old. At the end of our toddler phase we grew into a company that began self-evaluation and developed the skills to determine what was good data, bad data, attractive data, etc. We learned to focus on core data products and stopped trying to be the “data provider to the stars”. Our business file in particular soared during this time of self –evaluation. According to the baby book we did have a temper tantrum or two…but all indications reflect we made it through the terrible twos without any lingering trauma.
Before we knew it we were well into our 4th year. Compass began to compare itself to others and asked why to all of the universes unknowns. Why, why, why? Why are business emails such a hot commodity and how can we compile them? Why does Canada change thousands of postal codes on a yearly basis? How can we continue to grow and expand? With the answers we outgrew our shoes and it was time again to expand our staff and product offering. Compass added sources, new compilation methodologies and began diversifying our client base.
Compass is ready to blow out five candles and we are excited about the new adventures we will encounter in our new big boy and girl school. Our backpacks are filled to the brim with new school supplies, a water bottle and a snack for nourishment. We are on our way to learning new lessons and applying those new lessons to the world of data! Hope to see you on the playground!
-Michelle Brown
Partner