BtoB Magazine recently ran an article discussing how the use of an API is becoming a dominant factor is delivering content to the right people at the right time. Compass has been at the forefront of real time data delivery LONG before our competition.  Early on, we saw an API as a necessary mechanism for real time delivery and append.  Not only can Compass provide data in real time, we also update and verify the source data faster than anyone else.  In this manner, the key is not only HOW fast a data provider can deliver but also WHAT is being delivered.  Clean and verified information (in the form of clean, verified data product) is just as important as expediency.  Text